The Motability Scheme

The Motability Scheme is a charity that provides motoring for disabled people, so accessibility is very high on its priorities for content. I worked to create content for its hub.

My role for this client was to

  • oversee the creation of content including articles, infographics and videos by commissioning and managing writers, designers and video partners, and editing/reworking content
  • curate licensed content from a number of sources including The Guardian, AutoExpress and Huffington Post to best align with the charity’s tone of voice and to complement its original content
  • plan and execute the content calendar
  • produce original content ideation based on past performance, seasonal trends and keyword search trends
  • partner with subject matter experts to create thought leadership content based on original research

I have also worked on several influencer projects where I have project managed the creation of videos, articles and social media distribution. You can see examples here and here.


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