Guest editing with strategic insight and cultural authority Context In mid-2025, The Bookseller – a leading trade magazine – commissioned me to guest edit its annual special edition dedicated to the experiences of Black professionals in the publishing industry. The brief Shape an issue that would go beyond representation and provide strategic insight into the…

Building Scalable, High-Impact Campaign Content Context The TikTok Ad Awards were created to spotlight the agencies and brands driving innovation in TikTok-first creative. As the program scaled across multiple regions, the challenge was to build an insight-led content engine that would educate and inspire the marketing industry while supporting campaign goals around reach, engagement, and…

Building Thought Leadership Through Culture-First Insights Context In 2023, TikTok for Business sought to position itself as a leader as a strategic partner for brands by helping them better understand and navigate evolving user behaviour and platform trends. There was a gap in consistent, insight-led thought leadership that connected platform trends with real-world business opportunity.…

I guest-edited an issue of leading book trade magazine The Bookseller. This issue was focused on the experience of black people in the publishing industry and included interviews, news articles, feature stories and book previews that I commissioned and edited. Featuring contributions from Jason Okundaye, Jason Reynolds and William Rayfet Hunter. Read more about the…

I guest-edited an issue of leading book trade magazine The Bookseller. This issue was focused on the experience of black people in the publishing industry and included interviews, news articles, feature stories and book previews that I commissioned and edited. Featuring contributions from Kelechi Okafor, London Hughes and Selina Brown. Read more about the strategy…

Driving growth and engagement across blog, social, and email Context As content lead at TikTok, I was responsible for developing and executing a robust content strategy across all owned channels (blog, social, and email) to support business growth, strengthen brand engagement, and position TikTok as a trusted partner to marketers across EUI. My work directly…

Driving Vertical Growth with Targeted Content Strategy Context To deepen TikTok for Business’s revenue and relevance across core sectors, I developed and executed an always-on content strategy targeting five priority verticals: Travel, Media & Entertainment, Retail & Ecommerce, CPG and FinServ. The goal was to address segment-specific barriers, unlock creative potential, and drive business growth.…

Proactive storytelling to position TikTok as a responsible and trusted platform partner Context To strengthen TikTok’s brand reputation and address industry headwinds around safety and trust, my team launched the Quarterly Safety Report – a clear, one-page summary distributed across email, web, and social to inform advertisers of ongoing platform integrity efforts. In Q4, we…

I guest-edited an issue of leading book trade magazine The Bookseller. This issue was focused on the experience of black people in the publishing industry and included interviews, news articles, feature stories and book previews that I commissioned and edited. Featuring contributions from Love Island‘s Yewande Biala, Hamilton and Frozen‘s Obioma Ugoala, and children’s laureate…

I copy-edited and proofread the sixth issue of literary magazine Somesuch Stories. Themed ‘FLUX’ – this issue features stories, essays, poems, photography and artworks that delve into experiences and ideas of transformation and transition. Somesuch Stories #6 offers readers a shape- and voice-shifting response to this time of worldwide disruption and chaos; possibility and opportunity…