As part of the marketing and communications team for TikTok for Business, I develop and implement content strategies for B2B marketing campaigns to support the growth of the business.

I lead the production of original content, including blogs, case studies, playbooks, emails, social media and more, and work closely with regional teams across Europe to localise campaigns and content.

Here are some examples of projects I’ve worked on:

• a blog post promoting a brand safety campaign
• a playbook to educate marketers in the gaming sector on the advertising power of TikTok
• a social post to promote a new educational series